https://www.magicleap.com/en-us/enterprise/solutions
Challenges: 1. Delivering an entirely new website in 3 weeks ( Research, design, high fidelity and development)2. Figuring a new strategy around competing consumer store 3. Restructuring the other pages to best highlight the new solutions pageThe outcome:2 weeks A new enterprise journey was researched, designed, developed and released in just two weeks.25% Enquiries to the sale team via online touch points increased by 25%100% replacement of the current “developer” based store launched just 2 months prior
There's no way I could make any form of decision based on what I saw on the website.
I need to know more about how my business could use it before trialling a device.
Research showed me that visitors to our channels were leaving with more questions about how Magic Leap could be used within their business than they did answers.We needed to re-frame how we presented our products capabilities, with tangible examples of the solutions that could be applied to industries.